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Investigating the Mediating Role of Investor Risk Perception on the Relationship Between Behavioral Bias and Investors' Decisions in the Company: A Test of Perspective Theory
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Abbas Ghodratizoeram *   , Mohammad Norouzi |
| Assistant Professor, Department of Accounting, Faculty of Humanities, Ishraq Institute of Higher Education, North Khorasan, Iran (corresponding author). (Abbas.ghodratizoeram@gmail.com) |
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Abstract: (315 Views) |
| The development of behavioral finance has shown that the investment decision process is influenced by psychological and sociological aspects. In the psychological understanding of investment decisions, attitudes, emotions and feelings, personality traits cannot be ignored. Therefore, based on this argument, the current research investigates the mediating role of investor risk perception on the relationship between behavioral bias and investors' decisions in the company using the structural equation modeling approach. For this purpose, a standard questionnaire was used to measure the current variables. The findings of the first hypothesis indicate that the behavioral biases of investors influence their decisions. Also, according to the second hypothesis, investor risk perception plays a mediating role on the relationship between behavioral bias and investors' decisions. |
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| Keywords: Investor risk perception, behavioral bias, investors' decisions |
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Full-Text [PDF 844 kb]
(54 Downloads)
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Type of Study: Research |
Subject:
Auditing
Received: 2022/09/24 | Accepted: 2023/04/9 | Published: 2023/06/22
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